Imagine it's a hot summer day. You stumble upon a brightly lit vending machine glittered with advertisements for freezing cold drinks. With only two bucks in your sweaty hand, you have to decide between Coke or Pepsi to quench your thirst. The decision is tough and most likely deeply rooted in old habits. The battle of Coca-Cola (or Coke) versus Pepsi has been apparent in pop culture since the inception of the two brands. Whether you're discussing the taste or brand identity, the two respected companies continue to impress more than a century later.
While the rivalry existed long before the 1980s, the Pepsi company exceedingly pushed Coca-Cola's buttons in this era. With the launch of "the Pepsi challenge," a corporate Public Relations campaign, consumers flocked to this cutting-edge advertisement. Pepsi implored blindfolded strangers to try both Pepsi and Coke and then decide which they liked better. Of course, Pepsi used the positive footage in their commercials, and it took off like wildfire. Pepsi sales were through the roof. In response to this call-out ad, Coca-Cola released an updated version of their product called "New Coke." In a disastrous roll-out, New Coke fell flat on its face. Nonetheless, the product became humorously synonymous with the decade.
As time went on and Coke's sales went progressing up, consumers were delighted by both wholesome and hilarious commercial ads from both companies. Pepsi advertised itself as a drink for the new generation, while Coca-Cola marketed their product as a social drink for all ages. While both strategies worked, Coke reigns supreme as the best cola in pure sales this year. However, the Pepsi company makes more revenue overall since they own more brands than their counterpart.
Pepsi has consistently targeted a youthful crowd. Many of their promotions were focused on adolescents and even pre-teens and are infused with fun, sports and, frequently, music. Pepsi has utilized all melodic superstars throughout the long term, from Ray Charles to Britney Spears. When Pepsi wasn't employing famous people, humor was their weapon, again using small children in the advertisements. When Coca-Cola promotions aren't focusing on overall diversity, they have a definite community feeling and conquering differences and difficulty through all-inclusive similitudes, for example, an affection for Coke. The second way that Coke has utilized the human experience over time is through a focus on families. Pepsi consistently remained pointed right at kids. Yet Coke appears to realize that Mom does the shopping. To get her, you need to utilize an enthusiastic allure that makes Coca-Cola something that the entire family wants, yet something that is in a real sense an essential piece of the day to day adventures. This happens all over Coca-Cola's publicizing consistently yet is never clearer than in Coke's Christmas promotions.
When it comes to design, both logos are iconic for their respective brands. While Pepsi has had more iterations, the Coca-Cola brand has established itself throughout the years in a more refined manner. With artwork, tattoos, bumper stickers, and home décor, Coke has a dedicated fan base or an aesthetically pleasing brand look. Perhaps it's both. The famous red typography boldly inserts itself into the world – or aisles of greens and blues. The face of Coke stands out amongst the crowd of other sodas.
Coca-Cola initially arrived in a glass bottle with its logo in a western style. The first was straight and had no bends. Beginning in 1900, Coca-Cola presented a bent bottle that was simpler to hold. In 1915, Coca-Cola bottles took the fantastic shape that they have today. Coke bottles are indeed conspicuous even without their logo on them in view of this shape. In 1994, plastic replaced glass as a material since plastic was more straightforward and less expensive to mass-produce. Pepsi has changed its container frequently and has not continued in a pattern. It used to have enormous bottles. However, they decreased the size to make holding the bottle easier after a while. Pepsi and Coke now come in aluminum and plastic bottles. In addition to the infrequent sighting of Coke’s classic glass bottles.
Overall, the Coca-Cola company has succeeded in creating a more consistent and iconic brand. While Pepsi might produce more revenue as a company, ultimately, Coke influences pop culture, and Pepsi is influenced by pop culture. While Pepsi will always be relevant and cool, Coke will forever remain classic. It’s up to you which is more important. And of course, which sugar water actually tastes better. In the meantime, Pepsi will be kicking it, and Coke will be teaching the world to sing.