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For my Intergrated Marketing Communications class, I did an honors assignment where I had the immense honor to work with a start-up jewelry company based in New York City to come up with a marketing plan and competitive analysis.
For my Intergrated Marketing Communications class, we put together an advertising project plan for Netflix
In the final project of my intro to advertising class,
I had to create a strategic creative brief for a brand of our choosing. See below.
This sixth month PR Campaign was created for the brand, "Captain D's". The primary objectives were four things: boost sales, traffic to the website, increase social mentions and assist in CSR (Corporate Social Responsability) efforts.
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