However, Whenever, to Whomever

The PEYitforward Foundation, a 501(c)3 non-profit established in my late brother Peyton's honor, has a mission of dedicating itself to spreading love to all, giving back to local communities, and encouraging others to choose kindness over hate every single day.

When I started this non-profit, never would I have imagined these kinds of results. We have supporters from all over the world wearing PEYitforward merch, participating in this campaign, and cheering us on.

In the winter of 2020/21, I started developing our new social media campaign. COVID-19 was spiking and so much sadness pervaded the air. When we couldn't meet for service projects, get-togethers, or celebrations, what do you do? After much deliberation, I settled on the kindness through strangers. My family thrives on sharing kindness with people we do and don't know.

During this campaign, users received a card with one dollar in it. What can you do with only one dollar? Well, that's was up to them! They were encouraged to perform an act of kindness then pass the card on. Through this campaign, we hoped to spread awareness and more importantly, kindness.

With this seed money, they planted seeds of kindness in their community.

HOWEVER, WHENEVER, and TO WHOMEVER

I started with a social media announcement, allowing users to request cards. We had over 100 requests within 3 days. I immediately had to print and assemble more. By the end of the two months, more than 1,000 seed cards were planted.

Beyond the cards, we were given a donation that sponsored new merchandise that had our campaign slogan and logo on the shirt.

This was a radically successful campaign and a highlight of my PR career. See the results here.