#feelthedifferenceTN
In my first week at The Tennessee Conservationist, I developed my first social media campaign. When holding the magazine, I realized that it was unique. With its matte finish and sustainable mission, I wanted to educate our users of the difference between our magazine and many other glossy ones.
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I started with the idea of a three-week campaign highlighting the product, the process, and the purpose. See below my campaign strategic plan and related content.
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#feelthedifferenceTN
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Follow The Tennessee Conservationist on Social:
Results
Instagram -
With seven posts and thirteen Insta stories, The Tennessee Conservationist accomplished:
907 new accounts reached (+127%)
142 accounts engaged (+121%)
Gained 153 new followers (+25%)
3,665 impressions (+228%)
335 new profile visits (+458%)
289 likes
389 content interactions
26 shares
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Facebook -
With seven posts and one video, The Tennessee Conservationist accomplished:
56 new page likes (+293%)
261 post engagements (+467%)
86 page views (+105%)
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